Introduction
Google Ads places your business in front of people who are actively searching for what you offer — making it one of the most powerful lead generation channels available. However, without the right setup, it can also be one of the fastest ways to burn through a marketing budget.
Start with Search Campaigns
For lead generation, Search campaigns should be your starting point. These show text ads to users who are actively typing relevant queries, ensuring your ad reaches people already looking for a solution like yours.
Choose the Right Keywords
Focus on high-intent, specific keywords rather than broad terms. "Personal loan for salaried employees in Delhi" will generate far better leads than simply "loan." Use phrase match or exact match types to control which searches trigger your ads.
Use Lead Form Extensions
Google's Lead Form Extensions allow prospects to submit their contact details directly within the search results page, without needing to visit your website. This reduces friction and typically improves conversion rates compared to sending users to a landing page.
Set a Realistic Daily Budget and Monitor Weekly
Start with a modest daily budget of Rs 500 to Rs 1,000, track performance weekly, and pause keywords or ads that are spending without converting. Google Ads rewards patience and data-driven optimisation over large initial spends.
Conclusion
Google Ads done right delivers a steady stream of high-intent leads, but it requires ongoing attention. Treat it as a system to be refined over time rather than a set-and-forget tool.